CarGurus launches ‘Shopper Self belief’ marketing campaign

CarGurus has introduced a “Shopper Self belief” TV advert marketing campaign.

The ad highlights how the net purchasing platform is helping tell patrons and determine transparency right through the automobile purchasing enjoy.

The marketing campaign sprung from the 2021 CarGurus Purchaser Perception Record (UK) which discovered that 53% of patrons are very assured when out there for getting a automotive, whilst 36% steadily really feel unsure about automotive buying groceries.

Sarah Welch, leader advertising officer at CarGurus, stated: “Our analysis suggests an ongoing scarcity of self belief amongst UK patrons when having a look to buy a automotive.

“Specifically with used automobiles, realizing what an excellent value is will also be very difficult for the common client.

“This has impressed us greater than ever to empower shoppers with intuitive insights and key main points that in point of fact topic when purchasing a used automotive.