Isuzu Ute Australia has edged out Toyota and Lexus on the Roy Morgan Buyer Pride Awards, profitable now not simplest supreme automotive producer however supreme logo total for 2020.
Isuzu Ute Australia had an total ranking of 94.9 according to cent, striking it above the likes of First Selection Liquors (94.88 according to cent), Toyota (94.0 according to cent), Bunnings (91.1 according to cent) and Aldi (91.0 according to cent).
It additionally bested Lexus for the auto producer of the 12 months name, with seven per month wins for 2020 in opposition to 5 for the Eastern luxurious logo clinching the win for Isuzu.
Lexus received supreme automotive producer in 2019.
“This now not simplest speaks volumes in regards to the reliability and sturdiness of Isuzu automobiles but additionally in regards to the reinforce workforce that works day in and time out to verify their drivers are happy with their proprietor revel in,” mentioned Roy Morgan CEO Michele Levine.
The marketplace analysis company’s ‘Perfect of the Perfect’ award is going to the corporate that completed the absolute best buyer delight of all 40 winners in its annual awards, with the knowledge in line with interviews with shoppers throughout Australia.
“Having simply celebrated 200,000 unit gross sales since our arrival in Australia in 2008, Isuzu UTE Australia is honoured to have gained some other milestone complementing our persistent force for excellence throughout the Australian marketplace,” mentioned IUA managing director Hiroyasu Sato.
A redesigned MU-X is anticipated to reach round September 2021, in line with the brand new technology of D-Max introduced final 12 months and boasting a complete suite of lively protection era for the primary time.
The Isuzu logo has been on a steep upwards trajectory in Australia, increasing to 160 sellers national in spite of providing simplest two fashions.
In its first two complete years at the Australian marketplace, 2009 and 2010, IUA bought 3566 and 5114 automobiles.
Gross sales continuously grew, although the creation of the MU-X in 2013 was once an enormous shot within the arm. Within the MU-X’s first complete 12 months of gross sales, IUA gross sales had leapt to 16,674.
Via 2019, gross sales had larger to twenty-five,311 although Isuzu, like maximum manufacturers, took a success in lockdown-affected 2020 with 22,111 gross sales total.