Why city-friendly Ford Maverick pickup would possibly not be introduced in Europe

Ford’s recently-unveiled 2022 Maverick is nearly a foot shorter than the Ranger, it is constructed on a somewhat mild unibody platform, and it is to be had with a hybrid powertrain. Even supposing it sounds adore it can be an excellent addition to the automaker’s Eu lineup, executives showed there are not any plans to promote the Blue Oval’s smallest truck around the pond.

Trade industry magazine Automotive News Europe reported that the Maverick nameplate would possibly not go back to the Eu marketplace, the place it previously denoted a pair of SUVs, because of a perceived loss of call for. Ford Ranger is the best-selling truck at the Previous Continent, however most effective 12,000 devices discovered a house within the first quarter of 2021. That is a 44% build up in comparison to 2020, a yr marred by way of an financial slowdown related to the coronavirus pandemic.

Frame-on-frame pickups like the Ranger, the Volkswagen Amarok, and the Toyota Hilux have not merged into the mainstream in Europe. Extensively talking, they are dear to shop for, dear to check in, dear to refuel, and wholly impractical because of their measurement. Maximum are bought by way of motorists who legitimately desire a shipment field. Smaller, car-based pickups (just like the Dacia Logan) had been progressively canned during the last few years because of low gross sales.

Whether or not the Maverick may just thrive in those cases is some extent of dialogue; it is probably not the center flooring it seems like. Whilst it is small by way of American requirements, it is a lot higher than lots of the best-selling fashions in Europe. For instance, the best-selling car in March 2021 used to be the Peugeot 208, a small, Ford Fiesta-fighting hatchback that stretches roughly 159 inches lengthy, 68 inches large, and 56 inches tall. Its greatest to be had engine is a 1.5-liter turbodiesel four-cylinder. In the meantime, the Maverick pickup measures round 199 inches lengthy, 72 inches large, and 68 inches tall. 

Australia, in the meantime, is a marketplace the place pickups reign excellent, however web page CarAdvice reported the Maverick would possibly not be offered there, both. It realized from unnamed resources that the style used to be evolved most effective with left-hand-drive in thoughts.


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